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Time Woven into a Piece of Jewellery

  • Writer: MS
    MS
  • Jun 6
  • 2 min read
Is luxury a designer handbag, a business-class flight, or an expensive car? Champagne, caviar, and oysters?
Luxury: champagne in an ice bowl
For some people, yes. But the idea of luxury can mean much more than that.

Luxury can be a quiet morning in the city or in the countryside. A moment without noise, obligations, or hurry. Time just for yourself. Perhaps it is a warm, fragrant bath with nothing but your own thoughts for company. For many people — and we believe for a large share of our readers — luxury is also a moment with a horse. A quiet moment in the paddock, a familiar whicker, a sense of connection, and a feeling that is difficult to put into words.

Nanna Salmi with a horse
All of these things have one thing in common: time. We cannot buy more of it. It cannot be replaced or stored away. With each passing day, there is a little less of it left. That is why time may be the greatest luxury we can give to one another. And it is exactly what we want to offer you. When you contact us, you are not left alone filling in online forms or scrolling through endless options. Your message is answered by a real person. We guide you, help you, and work with you to find the perfect solution, ensuring that your jewellery becomes as personal and meaningful as possible. When the creation of your piece begins, many hours of careful craftsmanship go into it. The horsehair is cleaned and prepared for weaving. The colours and pattern are thoughtfully arranged. The ribbon is woven by hand.
Nanna Salmi in her atelje preparing the hair to be woven

Hand woven tailhair ribbons made of your own horse´s tailhair
The foundry, goldsmith, and engraver each bring their own expertise, experience, and dedication to the process. Each piece of jewellery is created from the very beginning especially for you. And with it comes something invisible as well: warm thoughts, sometimes comforting ones, and cherished memories.

horsehair ring made of your own horse´s tailhair
Leyla Perhaps time is the most genuine luxury of all. Not the things we own, but the things we give our time to — and the care, effort, and time that others are willing to give on our behalf. What does luxury mean to you? We'd love to hear your thoughts in the comments.
Did You Know?
The actual manufacturing cost of a designer handbag — including materials,
labour, and production costs — is typically only around 10–25% of its retail price.
This means that much of the price is made up of factors other than
the physical production itself. -Fashion United- The price of a nannasalmi horsehair jewellery piece consists primarily of craftsmanship, precious metals, and individual production.
Each piece is created from start to finish for one customer only.


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